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Compact by Design was created to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Focus on sustainability is the driving force behind this initiative. Small changes in product size and weight lead to lower carbon emissions. Here are a few of the many ways products can qualify for the Compact by Design program:

Downsizing product dimensions can reduce the overall size and weight of the item. This, in turn, decreases the amount of packaging required and lowers the emissions associated with transportation. Even modest reductions in volume or mass can add up to meaningful environmental benefits when scaled across millions of units.

Minimizing the water content in certain products is another strategy to decrease their physical footprint. Many household goods and personal care items contain significant amounts of water that serve little functional purpose beyond adding bulk. By formulating these products to be more concentrated, manufacturers can shrink the packaging and shipping needs.

Similarly, reducing the amount of air space inside packaging represents an opportunity to optimize design. Some products inherently require a certain volume to accommodate their shape and structure. However, excess empty space can often be eliminated through more compact packaging configurations or the use of compressed air technology.

The Compact by Design certification highlights products that have been thoughtfully redesigned with these principles in mind. While the exterior appearance may not dramatically change, the internal composition and packaging have been refined to use resources more efficiently. This approach allows consumers to make environmentally-conscious choices without necessarily sacrificing performance or aesthetic.

Ultimately, the small improvements achieved through Compact by Design add up to meaningful environmental benefits. By focusing on size, weight, and packaging optimizations, companies can lower their carbon footprint and offer consumers sustainable alternatives across a wide range of product categories. This consumer-facing initiative provides a straightforward way for shoppers to identify and support products designed with a commitment to sustainability.

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